Friday, August 31, 2007


I hope that Vladimir Putin and Nicolas Sarkozy are aware that, by choosing to appear in public half-naked and advertise their physical fitness, they are following in the footsteps of Benito Mussolini. Unlike Hitler, a timid fellow who liked to keep his clothes on, Mussolini saw displays of vigour and masculinity as essential to his public image. His spin doctors would let it be known that he started the day with a cold bath and followed it with spells of riding, swimming or fencing; and he had himself endlessly photographed in a state of semi-undress, often sweating profusely after helping peasants bring in the harvest or engaging in some other strenuous activity.

This is not so different to Sarkozy flaunting his enthusiasm for jogging or being photographed as the only bare-chested man aboard his crowded holiday motor launch in New Hampshire; or to Putin showing off his muscles on a mountain holiday in Siberia and having himself filmed on television driving lorries and piloting a fighter jet.

There is a link between power and nudity, though in Britain it is only revealed in private. In his Diaries, Alastair Campbell recalls how he and Cherie Blair complained to each other about how much time they had had to spend talking to Tony Blair in his underwear since he had become Labour party leader. Campbell even mentions that Blair once received him while stark naked.

This habit of receiving acolytes in a state of partial undress was shared, among others, by Winston Churchill and John Major; and I can only imagine that this eccentric practice was to do with them wanting to show how powerful they were, how they had to be listened to and taken seriously, however repulsive they might look.

Alexander Chancellor
Friday August 31, 2007
The Guardian


Monday, August 27, 2007



Rhetoric Online: Persuasion
and Politics on the World Wide Web
Barbara Warnick
Peter Lang Publishing, 2007

This book is the outcome of 10 years of research into the rhetorical dimensions of persuasion in Web-based environments. The book proposes a program for continued study of online persuasion by rhetorical critics and analysts.

Chapter 1 argues for greater attention to the persuasive elements of online resistive discourse alongside study of institutionalized discourse.

Chapter 2 describes how digitization, media convergence, and technological and social factors have changed the communication environment in which persuasion occurs.

The remaining chapters then explore online credibility, interactivity, and intertextuality to develop theories of persuasive action adapted to online communication. The theories take into account such factors as coproduction of messages, uncertain authorship, discontinuous modular texts, hypertext structure, and multi-mediated communication as they are found online.

via: University of Pittsburgh, Deparment of Communication

Friday, August 24, 2007

Retorica por Alfonso Reyes


La antigua retorica - Alfonso Reyes


From: jlmejia, 2 weeks ago





Fragmento del libro "La antigua retórica" de Alfonso Reyes.